in partnership with
It is widely accepted that cinema has to compete more and more with home entertainment and, to a lesser degree, mobile entertainment. That means that the cinema has to reinvent itself as a place for a special experience, a place that people are willing to travel to because they expect something that the experience at home or on the move can’t deliver.
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LCEEI, the Lapland Centre of Expertise for the Experience Industry, and peacefulfish, the consultancy for financing the content industry have joined forces to conduct a unique piece of qualitative research to better understand the opportunities of the digital cinema switch from an experience point of view.
Its aim is to explore which opportunities arise through the digital roll-out in cinemas all over Europe. With the backdrop of the substantial investment the digitalisation of screens involves, we are looking for new digital and digitally enhanced services that can create new revenue streams for the cinemas and their partners.
The research methodology applied is based on the experience pyramid and consists of literature research, expert interviews and focus groups. In covering a range of areas, from exhibition over advertising to mobile communication and interactive TV to the actual cinema goer, we are identifying the needs of different stakeholders and analyse where synergies can be created and new potentials can be revealed. Experts include Mark de Quervain, VUE Entertainment; Marko Karvonen, Bio Rex Cinemas; Peter Buckingham, UK FilmCouncil; Mike Short, O2 and Barry Jones, Coca Cola amongst others.
The report is targeted to cinema owners and circuits, digital services companies, brands as well as financiers willing to be involved in the financing of the digital roll out.
Click here to go to our current project "Digital Alfie" which is based on this study.
To get further information:
Frauke Feuer, consultant and co-author
frauke@peacefulfish.com
