Project Presentation of "Digital Alfie" at IDIFF 2008
31st January 2008, 16:10 - 16:40, Room B
Palais des Congrès de Paris, Paris, France
Presentation of the project "Digital Alfie" and its consortium:
- Paul Corcoran, CEO, Kino Cinemas, UK
- Hervé Baujard, Business Development, Doremi Cinema, France / USA
- Thierry Baujard, CEO, Peacefulfish, Germany
- Frauke Feuer, project manager, Peacefulfish, Germany
Enriching the Cinema Experience through Digital Services
Berlin 24th January 2008
Digital exhibitor kino cinemas, server manufacturer doremi, software developer SiTec and consultancy peacefulfish have joined forces to launch a pilot project exploring and testing the added value of digital cinema services as a new source of cinema revenue. Starting in January 2008, the group will identify individual and packages of services that have the potential to enrich the cinema customers’ experience bringing added value and increasing the attractiveness of the cinema visit. During the following 5 months the project centre will be mainly in Berlin with on-site activity in the UK. Additional locations for tests of the services can be considered.
The project is based on the study “The Digital Cinema Experience” conducted by peacefulfish in cooperation with the Lapland Centre of Expertise for the Experience Industry during 2007. In the context of that study cinema goers across different target groups and industry experts from a range of areas were interviewed on their view of the current cinema experience and, in case of the latter, their view of the current market situation and individual agenda. At the core of the study was the question how additional funds could be generated by the exhibitor to contribute to the investment into digital cinema technology. The results showed several areas with significant potential using not only digital cinema technology but digital technology in general to lay a stronger focus on the customers’ experience and how to improve it.
As Paul Corcoran, CEO of kino, put it: “This will be an excellent opportunity for us to find out and experiment how we can tailor our offers much better to our audience’s needs.”
Hervé Baujard, Head of Business at doremi added:”We are strongly interested in projects that help to demonstrate the unique benefits of digital cinema, so we are very glad to be part of this consortium.”
“Digital services in cinemas bear significant potential to create additional revenues for exhibitors, revenues that are dearly sought for especially now facing the digital conversion of cinemas”, underlined Thierry Baujard, CEO of peacefulfish.
For further information about the consortium and general enquiries please contact Frauke Feuer, project manager, at frauke@peacefulfish.com.
About kino
Kino, the UK's first purely digital cinema. This state of the art cinema screens a select range of movies from around the world from latest releases to classics, from Hollywood to Art-house. Kino are new, independent, state-of-the-art, digital & conventional cinemas, aiming to bring the movies back to town and striving for accessibility and inspiration for their patrons.
www.kinocinemas.co.uk
About doremi
Doremi Labs Inc. is a leading developer and manufacturer of video disk recorders (VDR) and video servers for the broadcast, digital cinema and pro-AV markets. Doremi Labs' V1 family of VDRs is a market leader with several thousand installations worldwide. Doremi Labs’ product line has expanded beyond the video server market and now includes DVI converters, video test generators, HD MPEG2 encoders, decoders and video players. Doremi Labs' subsidiary, Doremi Cinema LLC, is the leading provider of digital cinema servers and mastering stations. Over 4000 Doremi Cinema servers have been installed worldwide.
doremilabs.com
About SiTec
SiTec is an Austrian software development company working for a range of industries from hotels and restaurants to cinemas and theatres adapting or creating windows-based applications that fit their needs and add value to their clients’ businesses.
www.sitec.at
About peacefulfish
peacefulfish's mission is to offer strategic consulting services to companies in the fields of production, digital distribution and also policy makers, financiers and brands working in the content industry. With the study on The Digital Cinema Experience we have broadened our reach into exhibition, in particular digital cinema.
www.peacefulfish.com
