peacefulfish - consultancy for financing the creative industries
Positioning study for the Lithuanian Film Industry

Contracted by the Lithuanian Film Centre, peacefulfish prepared a positioning study to identify the Lithuanian film industry's competitive advantages and define a set of recommendations to create a strategy to grow the Lithuanian film industry over the next years. By analyzing the current state of the industry including production output, distribution infrastructure, availability of public support, and availability of professional training as well as analyzing its competitiveness in comparison to other film industries in Europe, the study specified ways in which Lithuanian could further develop its local capacities in order to more successfully position itself on the international filmmaking map. The study placed particular emphasis on a transparent and monetizable implementation of the new film tax incentive—which was set to come into effect in January 2014—as well as emphasized improving local infrastructure and hosting more professional training activities in order to increase inward investment

Strategic Support on EU policy

Continuing its long relationship with Film London, peacefulfish’s Brussels office was contracted to provide strategic support on EU policy including research on EU developments related to Film London’s core objectives as well as lobbying by peacefulfish on behalf of Film London with a range of contacts within the European Commission. Film London’s aim is to increase its profile at the European level as well as to develop more European projects in which they participate as a key partner.   

Study On The Creation Of Financial Incentives In Estonia

    As a follow-up to the strategic study on the strengthening of the Estonian film industry that peacefulfish carried out for the Estonian Film Foundation in 2007, this study focused specifically on the creation of financial incentives to support filmmaking in Estonia. A series of interviews with Estonian producers and professionals in film, TV, and commercials was conducted as well as interviews with non-Estonian producers and film professionals from the UK, Finland, Russia, Latvia, and Sweden. This was  complemented by an analysis of relevant literature related to existing and comparable incentives and included a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis focused on the creation of such incentives in Estonia.

Study On A Prospective Distribution Support Program

Eurimages, the cultural support fund for the Council Of Europe, contracted peacefulfish to carry out a study on a prospective distribution support program. The study provided a current overview of trends in distribution strategies for European films in Eurimages member countries that are non-MEDIA recipients (i.e. Turkey, Georgia, Russia, Albania, Macedonia, and Serbia). The aim of the study was to establish a better understanding of the distributors’ needs as well as to recommend possible changes to be made to improve Eurimages distribution support. Desktop research, telephone interviews, and face-to-face interviews in Turkey and Moscow with distributors, sales agents, public institutions, industry consultants, and film producers provided the data for the study, which concluded with a set of recommendations focused on how Eurimage could improve distribution support for these countries. Following this, Eurimages launched a new program for distribution support in 2013.

Advisory Study On The Introduction Of A Film Tax Credit

The Croatian Audiovisual Centre contracted peacefulfish to carry out an advisory study on the introduction of a film tax credit in Croatia. Through qualitative research including interviews with local and international film industry players, the study analyzed comparable tax incentives as well as the current state of the Croatian film industry to demonstrate the potential impact a tax incentive could have on filmmaking in Croatia. The study concluded with a set of recommendations that the Audiovisual Centre could use as guidelines for implementing their tax credit.  

Global Cooperation

peacefulfish implements a variety of projects and nurtures contacts with audiovisual and creative industry stakeholders beyond Europe. Our cooperation seeks to enhance and exchange expertise and capacity building for professionals and policy-makers in the audiovisual- and culture and creative industry for Europe and third-countries to mutual benefit. 

Media Production Finance Guarantee (MPFG)

2011 the European Commission launched the Media Production Guarantee Fund (MPGF) to support SMEs in the audiovisual sector to access private sources of financing.

Digital Alfie

Digital Alfie is a MEDIA pilot project aimed at deploying interconnected online audience communities to support local cinemas and promote European content. Digital Alfie aimed at implementing online communities at 13 independent cinemas in Europe (FR, UK, NL, DE, AT, PL), interconnect them and use them to attract people to local cinemas. The project rational is to facilitate communication among local communities that can ignite loyalty for the local cinema and motivate people to discover European content they would not have been aware of otherwise.

Study on the role of banks in the european film industry

The study provides an in-depth portrait of the film banking landscape in Europe in the wake of the fall 2008 financial crisis. Qualitative research was conducted including interviews with representatives from banks, subsidiaries of banks, guarantee funds, private funds, film commissions, independent experts, and film producers resulting in the identification of 5 main film banking services and an illustrated summary of how these services are utilized. This was complemented by data on film production output in 32 MEDIA member countries, which was used to better define the European market for film banking services. After a draft of the study was completed a European Film Banking Roundtable was organized, allowing for direct exchange with film bankers active in the market in 2009. Following feedback from the bankers, the study was finalized including a set of recommendations on how best to support European film producers with regard to accessing bank loans. As a result of these recommendations, the MEDIA Production Guarantee Fund was established by the MEDIA Programme of the European Commission in 2010.

Positioning Study and Proposal of Financial Instruments

The Apulia Film Commission contracted peacefulfish to carry out a strategic positioning study on how they can strengthen the regional film industry in Apulia as well as become a more significant player not only in Italy and Europe but globally. An in-depth analysis of the current state of the Apulian film industry was conducted considering key points such as film production output, distribution infrastructure, the availability of public support, and the availability of professional training. Additionally, how to raise Apulia’s profile in Italy, in Europe, and globally was mapped out. Specific attention was given to the potential inherent in creating financial instruments that would attract international film productions to shoot in Apulia, which would not only bring investment into the region but would also build the capacity of local producers and crews. The study concluded with a set of recommendations that the Apulia Film Commission has implemented over the years to become one of the leading film regions in Italy and Europe. 

Puglia Experience

The Apulia Film Commission contracted peacefulfish to carry out a strategic positioning study on how they can strengthen the regional film industry in Apulia as well as become a more significant player not only in Italy and Europe but globally. An in-depth analysis of the current state of the Apulian film industry was conducted considering key points such as film production output, distribution infrastructure, the availability of public support, and the availability of professional training. Additionally, how to raise Apulia’s profile in Italy, in Europe, and globally was mapped out. Specific attention was given to the potential inherent in creating financial instruments that would attract international film productions to shoot in Apulia, which would not only bring investment into the region but would also build the capacity of local producers and crews. The study concluded with a set of recommendations that the Apulia Film Commission has implemented over the years to become one of the leading film regions in Italy and Europe. 

Study On The Effects Of The UK Tax Credit On Co-Production

Film London contracted peacefulfish to prepare a study on the effects of the 2006 version of the UK tax credit on co-productions with continental Europe as well as with countries outside of Europe, including the United States. Analyzing the criteria to access the tax credit as well as the changing investment criteria of the UK’s national and regional public funds in comparison with tax incentives and public funds in Europe, the study provided quantitative research and qualitative data in the form of interviews with UK and European film industry players about a decrease in UK-European co-productions since the introduction of the tax credit. The study also postulated the reasons behind this decrease and offered a set of recommendations on how to stimulate UK-European co-production at the institutional level.

Production Financing Market (PFM)

Film London’s Production Finance Market has grown into one of the key film industry events in Europe, matching international producers with financiers including distributors, sales agents, post-production houses, studio facilities, public funds, private investors, etc. Film London contracted peacefulfish to assist in the market’s conception as well as the launch of the inaugural edition in 2007. Since then peacefulfish’s relationship with Film London and the Production Finance Market has continued annually, with peacefulfish providing strategic consulting on the market’s organization including promoting the event to international producers, inviting select European financiers, and moderating special  sessions focused on equity investment and the added value of cross-platform production during the market itself. 

Study for the creation of financial incentives for the Estonian Film Foundation (non-public study)

Aim: - strategic analysis on the potential of development of the audiovisual industry in Estonia and on its capacity to attract private investment - to elaborate funding options for possibly new actors to join Estonian Film Institute, as the Tallinn Film Fund and the Estonian Film Fund. Partners: peacefulfish

Study On Dubai Film Studio Offer To International Producers

Contracted by Tecom Investment, peacefulfish prepared a benchmark study evaluating the service offer to international producers that Dubai Studio City had developed. As part of the study, other international studio offers were researched and compared and contrasted with Dubai’s offer. Additionally, the potential to develop financial instruments for both domestic and international film productions as well as to create an incentive model for production spend in the country were investigated. Recommendations regarding the offer and the creation of additional financial instruments were presented in the context of making Dubai Studio City’s positioning in the international market more attractive. 

Audiovisual Financial Infrastructure (selected country studies)

peacefulfish carried out conceptual analyses, qualitative research and market intelligence for a number of public institutions, to support regional development through tailor-made financing tools or financial incentives for the creative industries. 

Feasibility study for a Norwegian Microbudget Production scheme

peacefulfish assisted the strategic reflection process of the Film Commission Norway, through a Norwegian Budget Comparison Study on hard costs and the soft factors (tax incentives, funds, service offers) of shooting a feature film production in Norway versus other competitive European locations. peacefulfish developed a strategy to develop Norway’s Competitiveness in the international Film Production Market.

Based on selected examples of the European and International film production market (and comparative analysis) a series of strategic recommendations, suggesting a step-by-step approach was recommended. The measures suggested, included workshops with international film professionals, regional, national and international measures, helping to consolidate network and partner basis.