Interactivity and the cinema experience -
What do you think?

Dear cinema goer,
peacefulfish is currently looking into interactive services in cinemas. We would like to know what you would like to do, to see and to interact with. Please take a few moments to answer this short questionnaire. All information will remain confidential and is strictly anonymous.

INFORMATION ON YOUR LATEST CINEMA EXPERIENCE

• Last visit at a cinema
  yesterday
  this week
  last week
  in the past 2 weeks
  in the past 4 weeks
  in the past 3 months
  in the past 6 months
  in the past 12 months
  longer ago than in the past 12 months
• How many screens did the cinema have?
  1 screen
  2 screens
  3 to 5 screens
  more than 5 screens
• What kind of films did the cinema show?
  rather arthouse films
  rather mainstream films
  balanced mixture of arthouse and mainstream films
• How often do you usually go to the cinema?
  more than once a week
  once a week
  twice a month
  once a month
  once or twice in three months
  once in 6 months
  once in a year
  less often than once in a year
• How close is the cinema you prefer to go?
  within walking distance
  within 30min by public transport or car
  takes me longer than 30mins by public transport or car
• In/ Near which town or village is the cinema?
  
• In which country is it?
  United KingdomFranceGermanyItalyUnited StatesCanadaAfghanistanAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijan RepublicBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBosnia and HerzegovinaBotswanaBrazilBritish Virgin IslandsBrunei DarussalamBulgariaBurkina FasoBurmaBurundiCambodiaCameroonCanadaCape Verde IslandsCayman IslandsCentral African RepublicChadChileChinaColombiaComorosCongo, Democratic Republic of theCongo, Republic of theCook IslandsCosta RicaCote d Ivoire (Ivory Coast)Croatia, Republic ofCubaCyprusCzech RepublicDenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEthiopiaFalkland Islands (Islas Malvinas)FijiFinlandFranceFrench GuianaFrench PolynesiaGabon RepublicGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsraelItalyJamaicaJan MayenJapanJerseyJordanKazakhstanKenya Coast RepublicKiribatiKorea, NorthKorea, SouthKuwaitKyrgyzstanLaosLatviaLebanonLiechtensteinLithuaniaLuxembourgMacauMacedoniaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontserratMoroccoMozambiqueNamibiaNauruNepalNetherlandsNetherlands AntillesNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorwayOmanPakistanPalauPanamaPapua New GuineaParaguayPeruPhilippinesPolandPortugalPuerto RicoQatarRomaniaRussian FederationRwandaSaint HelenaSaint Kitts-NevisSaint LuciaSaint Pierre and MiquelonSaint Vincent and the GrenadinesSan MarinoSaudi ArabiaSenegalSeychellesSierra LeoneSingaporeSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSpainSri LankaSudanSurinameSvalbardSwazilandSwedenSwitzerlandSyriaTahitiTaiwanTajikistanTanzaniaThailandTogoTongaTrinidad and TobagoTunisiaTurkeyTurkmenistanTurks and Caicos IslandsTuvaluUgandaUkraineUnited Arab EmiratesUnited KingdomUnited StatesUruguayUzbekistanVanuatuVatican City StateVenezuelaVietnamVirgin Islands (U.S.)Wallis and FutunaWestern SaharaWestern SamoaYemenYugoslaviaZambiaZimbabwe
• What was the title of the last film film you've seen at a cinema?
  
  I don't remember
• If you think of your ideal cinema experience - what is important for you?
  (please rate each item from 1 - not important to 5 - very important)
  

  		1	2	3	4	5
  -	the film
  -	the film on the big screen
  -	high sound quality
  -	the comfortable seating and leg space
  -	the snacks and drinks on offer
  -	watching the film together with many other people
  -	seeing a film when it first comes out
  -	seeing a film as part of my "evening out" activity
  -	seeing a film I wouldn't choose on TV
  -	seeing a film that is wildly discussed in the media or my peer groups

  Other:
• If you think of your latest cinema experience - How did you like the following aspects?
  (please rate each item from 1 - very poor to 5 - very good)?
  

  		1	2	3	4	5
  -	the film
  -	the projection quality of the screening
  -	the the sound quality of the screening
  -	the volume of the sound
  -	the seating and leg space
  -	the snacks and drinks on offer
  -	watching the film together with many other people
  -	the time of release of the film at my local cinema

  Other:

INTERACTIVITY IN THE CINEMA

• Would you be interested in interactivity regarding:
  (please rate each item from 1 - not interested to 5 - very interested)
  

  		1	2	3	4	5
  -	interact with the story of the film
  -	play pre-release versions of new video games on the big screen
  -	play casual games (e.g. PacMan) on the big screen
  -	play games against other people in the auditorium on the big screen
  -	play games on the big screen instead of watching a film
  -	vote for film trailers to be shown
  -	vote for commercials NOT to be shown
  -	interact with stars live on the big screen and text them your questions
  -	comment on the film you've just seen
  -	comment on the cinema facilities
  -	tell the cinema which film you would like to see
  -	get special offers from the cinema
  -	make contact with other people in the cinema
  -	go to a Single Party at a cinema where you can meet others after a film in the cinema's bar or lounge
  -	download mobile content of the film you've just seen
  -	order the soundtrack of the film you've just seen via your mobile (posted to your home)
  -	order the DVD of the film you've just seen via your mobile (posted to your home)

  Other:

GENERAL INFORMATION ON YOU

• Gender
  male
  female
• your Year of Birth
• Occupation
  pupil
  student
  working/ self-sustained
  unemployed
  retired
• Marital status
  single
  married
  partnership
  widowed
• Do you have children?
  none
  one or two
  more than two
  up to 12 years old
  between 13 and 18 years old
  over 18 years old
• Annual income
  up to EUR15,000
  up to EUR25,000
  up to EUR35,000
  up to EUR50,000
  up to EUR100,000
  above EUR100,000
• Interests (select up to 3 areas that you mostly spend your free time on)
  creating or watching films
  doing or watching sports
  spending time with family and friends
  creating or enjoying art and culture
  eating out or cooking
  shopping
  playing PC and video games
  watching TV
  caring for my pet(s)
  enjoying travelling
  working with techology/ Do-it-yourself/ gardening
  enjoying other hobbies
• If you have any ideas, suggestions or comments about interactivity in cinemas, please note them down here:
  

 

For further information please contact Frauke Feuer, consultant for peacefulfish, at frauke@peacefulfish.com